How did Quakers conquer the British sweet shop?
Cadbury, which has been sold to US firm Kraft, is one of several great British firms founded by Quakers. But how did they gain such a stranglehold on the chocolate industry and why were they so successful in business?
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But when it comes to confectionery, there has been a virtual monopoly for more than a century, led by Cadbury of Birmingham, Fry's of Bristol and Rowntree's and Terrys of York.